Survey - Brean Businesses - EDF/Pontins PR mitigation

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Initial Consultation Questionnaire

We are contacting you in our role to provide Public Relations services as commissioned by Somerset Council in response to the economic effects to the visitor economy of the use of the Brean Pontins site by EDF. We will be undertaking a range of work including arrangement of journalist visits, media opportunities and exposure, social media and business support.

In order for us to best meet your needs, it would be helpful if you could answer the following questions.

The answers will be held in strict confidence, but will allow us to plan press trips, national media coverage and events going forward, along with highlighting facilities that cater for day visitors.

They will also help us to highlight any specific offerings, USPs that you would like and tailor make journalist visits to your needs and requirements.

Thank you so much for your time and interest in working with us. We will follow up all completed questionnaires to discuss further.

Visit Somerset and Daffodil PR

Please state your name, business and contact details.

1. Do you want to be involved in the national media campaign?

Yes

Clear selection

2. Who are your key existing visitors (including any demographic information) and what are your target markets? Please include any other relevant information.

3. Where would you like your business to be in…

1 year’s time?

3 years

5 years?

4. What are the current issues you are dealing with?

5. Are you currently working with another PR/communications agency, if so in what area and in what capacity?

6. What marketing activities/brand strategies/media campaigns are you currently implementing?

7. In terms of this project, what does a successful working relationship look like for you?

8. Do you have any upcoming product launches or company announcements?

9. Sustainability – please tell us if this is important to you and any initiatives within your organisation you would like us to know about.

10. For National Media Campaign - Would you like to host journalists with a view to receiving press coverage?

Yes

Clear selection

11. How many nights would you be willing to host media (if relevant)?

12. What kind of coverage are you looking for?

Online

Social Media

Other Media

13. Is there a particular type of accommodation, unusual and new, you would like spotlit?

14. What Season/s would you like to highlight?

Summer

Autumn

Winter

Spring

15. What kind of visits are you looking to increase?

For example, higher spend, longer visits, more families, more mid week or shoulder, particular holiday periods or festivals such as Christmas etc.

16. Are there any kind of visitors you would like to attract or do not want to attract?

For example, entertainment/music lovers, multi-generational, wellbeing seekers, walkers, birders, cyclists….

17. Would you also like to recommend food, entertainment and activity offerings to journalists with a view to media coverage?

18. Do you have any interests or knowledge relating to Brean that could inform national media?

19. Are you open for day visitors?

Yes

Clear selection

20. If yes, what facilities do you have for day visitors?

21. Is there parking for day visitors close by? If so, where? Is it free?

22. Anything else you would like us to know?

Submit

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